In fire stations all across Hawai'i, "Hawaiian Fire Joe" is the local firefighter coffee connoisseur who demands there be great homegrown coffee for all to drink while on duty. Joe's tired of pitching in his hard earned money for station dues only to see it wasted on 5 gallon tubs of the tasteless, freeze-dried stuff. He knows some of the best coffee in the world is right here in the islands so he's on a mission to supply his own brand of homegrown Hawaiian coffee. Joe loves being a firefighter and knows that you trust he'll be there when needed. He wants to be the one you call on, for emergencies AND that great tasting cup of coffee. So come get your cup of Joe ...Hawaiian Fire Joe.